Search Engine Marketing from 1st Query > Pay Per Click Process Explained

Pay-Per-Click (Pay Per Click) Process

1st Query Pay Per Click Management service continuously monitors your keywords and keeps your ads in the optimal position. The bids and positions of Pay Per Click keywords are in constant fluctuation. Anytime during the day your Pay Per Click advertisement can be outbid, even by one cent, and your ad will be moved down further on the search page. Your dedicated Pay Per Click analyst monitors your bids so you will not be out bid by pennies and ensures that your competitors are not ramping up your cost per click, all while keeping your return on investment (ROI) and cost per conversion in mind.

Why use 1st Query for your Pay Per Click Management?

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1st Query offers advanced Pay Per Click management services and strategies proven to deliver increased online exposure and greater ROI. Our analysts provide full-service Pay Per Click management to devise a search strategy specific to your online business and then will launch, manage, and optimize the program on a daily basis. In addition we provide:

• Personalized Pay Per Click Campaign Management: Single point of contact for all of your Pay Per Click questions
• Outstanding customer service
• Experienced & Trained analysts with Pay Per Click and Marketing backgrounds
• Experience Managing thousands of keywords per campaign
• Experience managing multiple brands and websites with various search marketing objectives
• Pay Per Click Management experience with leading search engines and search engine tools:
• Yahoo!, Overture, Google Adwords, Business.com, FindWhat (Miva), Enhance, MyGeek, Ask Jeeves, Kanoodle, Quigo/Ad Sonar, and more!
• Google Analytics (formerly Urchin), 3DStats, Atlas OnePoint, and more!

1st Query Pay Per Click Services include:

Pay Per Click Management Preparation :

•  Consultation- "Getting to know you and your business"

•  Determine Search Engine Marketing Goals

•  Website Review and Analysis

•  Competitive Review and Analysis

•  Geographic Targeting

•  Keyword Research & Portfolio Creation

•  Developing Creative Advertisements

•  Search Engine Account Set-Up

Pay Per Click Management:

•  Pay Per Click Bid Management

•  Campaign Optimization

•  Conversion Analysis

•  Detailed Monthly Reporting and Performance Tracking

Pay Per Click Optimization:

•  Expanding the Keyword Portfolio

•  A-B Ad Testing

•  A-B Landing Page Testing

•  ROI Maximization

•  Structural & Navigation Analysis

•  Landing Page Optimization